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12
28.6%
first-time
users
7
16.7%
inactive
users
19
45.2%
low-value
users
4
9.5%
high-value
users
37%
34
high → inactive
76%
27
high → low
30%
8
high → high
15%
35
low → inactive
38%
41
low → high
32%
40
low → low
97%
40
inactive → high
1%
35
inactive → low
49%
2
inactive → inactive
34%
1
first → high
43%
7
first → low
87%
15
first → inactive
9%
34
never → first
7,800,000,000
never used