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12
28.6%
first-time
users
7
16.7%
inactive
users
19
45.2%
low-value
users
4
9.5%
high-value
users
46%
30
high → inactive
32%
38
high → low
38%
25
high → high
39%
40
low → inactive
14%
28
low → high
58%
4
low → low
73%
21
inactive → high
29%
16
inactive → low
52%
2
inactive → inactive
46%
14
first → high
54%
28
first → low
12%
15
first → inactive
57%
3
never → first
7,800,000,000
never used