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12 28.6% first-timeusers 7 16.7% inactiveusers 19 45.2% low-valueusers 4 9.5% high-valueusers 37% 34 high → inactive 76% 27 high → low 30% 8 high → high 15% 35 low → inactive 38% 41 low → high 32% 40 low → low 97% 40 inactive → high 1% 35 inactive → low 49% 2 inactive → inactive 34% 1 first → high 43% 7 first → low 87% 15 first → inactive 9% 34 never → first 7,800,000,000 never used