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12 28.6% first-timeusers 7 16.7% inactiveusers 19 45.2% low-valueusers 4 9.5% high-valueusers 46% 30 high → inactive 32% 38 high → low 38% 25 high → high 39% 40 low → inactive 14% 28 low → high 58% 4 low → low 73% 21 inactive → high 29% 16 inactive → low 52% 2 inactive → inactive 46% 14 first → high 54% 28 first → low 12% 15 first → inactive 57% 3 never → first 7,800,000,000 never used