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12
28.6%
first-time
users
7
16.7%
inactive
users
19
45.2%
low-value
users
4
9.5%
high-value
users
48%
26
high → inactive
83%
24
high → low
43%
6
high → high
83%
2
low → inactive
20%
37
low → high
6%
26
low → low
34%
9
inactive → high
58%
21
inactive → low
87%
14
inactive → inactive
60%
4
first → high
97%
40
first → low
75%
33
first → inactive
22%
1
never → first
7,800,000,000
never used