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12 28.6% first-timeusers 7 16.7% inactiveusers 19 45.2% low-valueusers 4 9.5% high-valueusers 48% 26 high → inactive 83% 24 high → low 43% 6 high → high 83% 2 low → inactive 20% 37 low → high 6% 26 low → low 34% 9 inactive → high 58% 21 inactive → low 87% 14 inactive → inactive 60% 4 first → high 97% 40 first → low 75% 33 first → inactive 22% 1 never → first 7,800,000,000 never used