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12 28.6% first-timeusers 7 16.7% inactiveusers 19 45.2% low-valueusers 4 9.5% high-valueusers 95% 30 high → inactive 85% 8 high → low 17% 6 high → high 86% 5 low → inactive 13% 14 low → high 71% 28 low → low 45% 35 inactive → high 41% 13 inactive → low 95% 1 inactive → inactive 13% 38 first → high 81% 39 first → low 44% 18 first → inactive 57% 29 never → first 7,800,000,000 never used